System Change Through Supplier Diversity

Accelerate Your Business Growth

Ascend Twin Cities is committed to tapping into your business’s full potential by supporting you as an entrepreneur.  

 
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Accelerate Your
Business Growth

Ascend Twin Cities is committed to tapping into your business’s full potential by supporting you as an entrepreneur.

 

Value Prop

Ascend Twin Cities’ program architecture is designed to support you from all angles and help your business succeed in the long-term.  

 
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Entrepreneur benefits 

 
 

Contract Readiness

Our Ascend BIPOC Entrepreneurs receive management education with a focus on contract-readiness. The curriculum is delivered by Holmes School of Business and includes strategies that support sustainability and growth.

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Access to Opportunities 

We provide ongoing connections to Anchors and their procurement teams. Our Entrepreneurs and Anchors are brought together to review procurement processes and potential contract opportunities. 

 
 
 

Accelerate Growth

BIPOC Entrepreneurs have access to capital or equity for hiring, increasing inventory, building capacity, or scaling up to meet anchor contract needs. We provide ongoing technical assistance to plan for business growth.

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Entrepreneur benefits 

 
 
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Contract
Readiness

Our Ascend BIPOC Entrepreneurs receive management education with a focus on contract-readiness. The curriculum is delivered by Holmes School of Business and includes strategies that support sustainability and growth.

 
 
 
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Access to
Opportunities 

Entrepreneurs gain access to contracts with participating Anchors. We provide ongoing connections to Anchors and their procurement teams. Our Entrepreneurs and Anchors are brought together to review procurement processes and potential contract opportunities.

 
 
 
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Accelerate
Growth

BIPOC Entrepreneurs have access to capital or equity for hiring, increasing inventory, building capacity, or scaling up to meet anchor contract needs. We provide ongoing technical assistance to plan for business growth.

 
 

 Business Qualifications

 


Annual revenues

Annual revenues of $500,000 or more


Scalable business

Scalable business model with the potential to operate nationally


Location

Businesses located within the state of Minnesota will be given preferential consideration

 


Applicable taxing

In good standing with all applicable taxing entities


Minority business

51% ownership of or more of Minority Business Enterprise/Entity


Productive use

Demonstrates productive use of additional capital, market opportunities, specialized management education

 
 
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2023 COHORT

 
 
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92% of Ascend Twin Cities Entrepreneurs received some form of COVID19 relief funding, EIDL, PPP, and/or government grants.

By contrast, just 12% of black and Latino business owners who applied for PPP (Paycheck Protection Program) loans reported receiving what they asked for.

 
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BUsiness Success Story

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Serving Healthcare Providers and Patients

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+50

hospital systems

Added over 50 hospital systems and governments since the start of the pandemic

+29

new products

Added 29 new products to protect those on the front lines


+93%

social audience

Social audience grew 93% and engagement across all social channels grew 650%

Care+Wear is a for-purpose and social-mission inspired company that set out to change the status quo in the healthcare industry. They have grown to be the leading provider of innovative healthwear focused on creating positive experiences for people everywhere. Working with patients, clinicians, and designers, Care+Wear creates functional, fashionable, and medically superior products that promote safety, dignity, style, and comfort. 

 

When the global pandemic caused by COVID19 struck the United States, Care and Wear stepped up and delivered PPE to hospital systems across the entire country. They had already done the hard work, spending several years developing a secure supply chain, and building a strong operational team designed to scale rapidly.